Build Your Foundation (BYF) provides Outcome-Owned Fractional COO leadership for growing organizations — bringing structure, accountability, and execution oversight at every stage. We're especially effective for mission-driven and wellness organizations, yet built to serve any business that values accountable delivery.
Bring us the problem; we prescribe the solution. When you greenlight it, we own the plan and run the work to done through our partner network — accountable for delivery, quality, and results.
Most entrepreneurs don't fail because of bad ideas — they fail because operations can't keep up with ambition. They're stuck managing vendors, chasing deliverables, and trying to scale without systems. The vision is clear, but the execution engine is breaking down under pressure.
BYF fixes that. We act as your COO — diagnosing operational bottlenecks, prioritizing what matters most, prescribing the right solution, sourcing the ideal team, and managing execution that actually drives growth.
We Own the Outcome, Not the Labor
When you need a new website, system integration, or marketing rollout, BYF doesn't build it ourselves — we source the right partner, manage delivery with precision, and ensure it's executed properly using your budget. You get executive-level oversight without the overhead.
Built for Mission-Driven Leaders
If you're carrying a mission — a clinic, wellness practice, school, nonprofit program, or values-led brand — you'll feel at home here. We understand the unique challenges of balancing purpose with profitability, impact with sustainability. And if you're simply a business that refuses to ship mediocre work, you're our people too.
Our model was designed to resonate with mission-driven and wellness organizations, but it works anywhere leaders want accountable delivery without hiring a full-time COO. We bring operational excellence to organizations that deserve better than scattered execution and broken promises.
What You Get With Every Plan
Every BYF engagement delivers comprehensive operational leadership designed to transform how your business executes. From diagnosis through delivery, you receive executive-level oversight combined with tactical project management that drives real results.
Fractional COO Leadership
An executive operator who doesn't just advise — they run the workback plan and own outcomes from start to finish.
Prescribed Solutions
Diagnose the root cause, prescribe the right solution, get your approval, then execute with complete accountability.
Vendor Sourcing & Coordination
We select, brief, and manage the right team for your needs — saving you time and ensuring quality delivery.
Workback Plan & Task Tracking
Clear owners, hard deadlines, mapped dependencies, and disciplined change control keep projects moving forward.
Weekly Operating Cadence
Executive syncs plus vendor standups with documented next steps ensure nothing falls through the cracks.
KPI Scorecard & Dashboard
Monthly clarity on what moved, what didn't, and why — giving you complete visibility into performance.
Delivery Oversight & Quality Assurance
Defined acceptance criteria, thorough reviews, and final sign-off ensure every deliverable meets your standards before launch.
Escalation Path & Decision Support
We clear blockers fast and maintain momentum, providing strategic guidance when critical decisions emerge.
Important: Hands-on production is executed by partners or your internal team; BYF manages the plan and accountability end-to-end.
Starter Deliverables by Phase
01
Operational Intake → Foundation Blueprint
Comprehensive 5-7 page assessment identifying strengths, gaps, and priority opportunities across your entire operation.
02
Prioritize → Quarterly Priority Plan
Focused roadmap with Owner Matrix (RACI) ensuring every initiative has clear accountability and resources.
03
Oversee → Operating Rhythm
Structured cadences, meeting protocols, and Scorecard template establishing your sustainable operating system.
04
Ongoing → Decision Log & Risk Register
Living documentation capturing key decisions and tracking blockers to maintain institutional knowledge and momentum.
Operations Without Overhead
Hiring a full-time COO can cost $150K–$300K+ per year — plus benefits, equity, and the risk of a bad hire. Most small and mid-size businesses don't need that overhead, especially in early growth stages where flexibility matters most.
What they do need is access to that level of strategic leadership, operational discipline, and execution oversight without the salary commitment, organizational risk, or management complexity.
BYF gives you that access
Executive-level operational leadership that scales with you — from startup chaos to sustainable growth. You get the expertise, authority, and accountability of a seasoned COO, engaged exactly when and how you need it.
$150K+
Average Full-Time COO Cost
Annual salary plus benefits and equity
$850
BYF Starting Plan
Monthly fractional leadership
This isn't about doing less with less — it's about doing more with the right structure. You gain operational maturity without the fixed costs, accessing world-class leadership that adapts as your needs evolve.
A Fractional COO is an executive operations leader you engage part-time to design the operating plan, assign clear owners, and drive delivery across vendors and internal teams. You get executive ownership without full-time overhead — strategic thinking combined with tactical execution.
Diagnose Bottlenecks
Identify what's breaking, what's missing, and where inefficiency is costing you growth.
Prioritize Initiatives
Focus quarterly on what moves the needle — cutting through noise to drive real impact.
Source Partners
Bring in the right vendors and specialists matched to your specific needs and standards.
Coordinate Execution
Assign owners, manage the workback plan, and track every task to completion.
Oversee Progress
Manage quality standards, timelines, and delivery against acceptance criteria.
Ensure Results
Keep everyone accountable to outcomes, not just activities or good intentions.
We own outcomes and delivery — only when sourced through our partner network. This ensures end-to-end accountability from planning through final delivery.
What We Do (and How)
We own the plan and lead execution — we ensure it gets done right. BYF manages task-level execution and accountability while partners handle hands-on production. This division of labor maximizes efficiency while maintaining clear ownership at every level.
Our Core Responsibilities
Audit operations and identify root causes of performance issues
Architect an operational roadmap around measurable outcomes
Source and coordinate the right delivery partners for each initiative
Manage projects from plan to completion with clear quality standards
Enforce accountability and report on performance with transparency
How Implementation Works
Implementation is client-funded and executed through BYF's partner network or your approved vendors. We don't markup vendor costs — you pay them directly, ensuring full transparency and cost control. This model aligns our incentives with your success, not our billable hours.
1
Planning Phase
BYF designs the workback plan, defines acceptance criteria, and sources the right team for execution.
2
Execution Phase
Partners handle hands-on production while BYF manages day-to-day tasks, coordinates dependencies, and tracks progress.
3
Delivery Phase
BYF conducts quality reviews, manages sign-off process, and ensures outcomes meet your standards before launch.
4
Optimization Phase
We measure results, capture learnings, and refine systems for continuous improvement across your operation.
We manage the day-to-day tasks, workback plan, and deliverables; partners handle the hands-on production. You get coordinated execution without the chaos of managing multiple vendors yourself.
The BYF Framework
Operational Intake → Priorities → Delivery
Our proven three-phase framework transforms operational chaos into sustainable growth. Each phase builds on the last, creating a comprehensive system that scales with your business.
1. Diagnose (Operational Intake)
We assess your business across six critical pillars: Strategy, Systems, People, Process, Product, and Profit. This comprehensive evaluation reveals hidden bottlenecks, missed opportunities, and structural weaknesses holding back growth.
You receive a Foundation Blueprint — an executive-level operational analysis providing clarity on what's working, what's breaking, and exactly where to focus next. This isn't generic consulting advice; it's a specific roadmap tailored to your unique situation.
2. Prioritize
We work together to select 3-5 high-impact initiatives for the next quarter. Not everything can be a priority — we help you focus on what actually moves the needle for revenue, efficiency, or strategic positioning.
For each priority, we define clear owners, establish accountability rhythms, and set measurable success metrics. We source the right vendors or internal leads, ensuring each initiative has the resources and support needed to succeed.
3. Oversee
BYF remains embedded as your operational leadership partner — coordinating vendors, clearing blockers, and reporting performance to ensure delivery on time and on standard. We don't disappear after planning; we stay engaged through execution.
Weekly syncs keep momentum high, monthly scorecards provide transparency, and our escalation path ensures no critical issue goes unresolved. You get predictable progress instead of scattered activity.
This framework has been refined across dozens of organizations — from healthcare startups to established wellness brands — delivering consistent results regardless of industry or stage.
Pricing & Plans
Outcome-Owned Leadership; No In-House Implementation
All plans provide structured leadership, regular strategy sessions, and delivery oversight. Each plan includes a set number of Active Priorities — initiatives we lead from planning through delivery, coordinating execution through our partner network or your approved vendors.
Foundation Access - Operational Intake Assessment
$395 one-time
Perfect for: Leaders exploring operational assessment before committing to ongoing support
Operational Intake (Ops Intake)
Assessment across 6 pillars
Foundation Blueprint report (5-7 pages)
30-minute review session
Apply the $395 toward any monthly plan if you upgrade within 14 days
All implementation is client-funded and delivered through trusted partners. BYF owns outcomes and delivery — only when sourced through our partner network.
What's Not Included
BYF provides leadership, structure, and delivery oversight — not direct implementation. We don't perform creative, technical, or fulfillment work in-house. This focused approach allows us to excel at what matters most: strategic direction and accountable execution management.
Execution is managed by BYF and delivered by our partners or your vendors. We coordinate, oversee, and ensure quality — but the hands-on production happens through specialized teams best suited for each specific deliverable.
Why This Model Works Better
Superior Specialization
Instead of generalist execution, you get best-in-class specialists for each initiative — developers who excel at development, designers who excel at design, marketers who excel at marketing.
Cost Efficiency
No markup on vendor costs. You pay specialists directly at market rates while BYF manages coordination and accountability — eliminating the agency premium.
Scalable Flexibility
Scale execution capacity up or down based on current needs without carrying fixed overhead. Your operational leadership stays consistent while resources flex with demand.
Clear Accountability
BYF owns the outcome and delivery management. Partners own production quality. You own final approval. Everyone's role is crystal clear, eliminating finger-pointing and excuses.
This separation of strategic oversight from tactical execution is the key to sustainable, scalable operations. You get executive-level thinking applied to every initiative without paying executive-level rates for implementation work.
The BYF Advantage
Why businesses choose BYF over agencies or consultants
We're not competing with your vendors — we're leading them. BYF occupies a unique position in the ecosystem: above tactical agencies, more accountable than traditional consultants, and far more accessible than a full-time executive hire.
Focus
BYF: Business trajectory
Others: Deliverables or advice alone
Role
BYF: Executive leadership
Others: Vendor or advisor
Execution
BYF: We own the workback plan, task tracking, vendor coordination
Others: Producers own hands-on build
Deliverables
BYF: Clarity, accountability, measurable outcomes
Others: Tasks or slide decks
Relationship
BYF: Ongoing partnership embedded in your operation
Others: Transactional projects
Outcome
BYF: Sustainable growth systems
Others: Temporary wins or "clarity"
We Don't Just Give Advice — We Lead Delivery
Consultants tell you what to do, then disappear. Agencies execute their scope, then hand it back. BYF stays embedded through the entire journey — from diagnosis through delivery — ensuring every initiative crosses the finish line and produces real business results.
You're not buying reports or projects. You're gaining an operational leadership partner who succeeds only when you succeed.
About the Team
We're operators, not advisors
Our team brings executive-level operational experience across healthcare, technology, education, consumer goods, and services. We've been in the trenches — managing P&Ls, coordinating cross-functional teams, and delivering results under pressure. This isn't theoretical knowledge; it's battle-tested expertise.
Fractional COOs
Led multi-million-dollar divisions with proven results across multiple industries. Expert at translating strategy into executable plans and building high-performing teams.
Systems Architects
Align people, process, and tools to create efficient workflows. Specialists in technology integration, process optimization, and organizational design.
Operational Strategists
Design quarterly planning frameworks and KPI systems that drive accountability. Expert at connecting daily activities to long-term strategic objectives.
Cross-Functional Integrators
Coordinate finance, marketing, operations, and administration to ensure seamless execution. Break down silos and create organizational alignment.
Every team member has served in senior operational roles where execution failures meant real consequences — lost revenue, broken customer trust, or organizational chaos. We've learned what works through years of high-stakes delivery, and we bring that wisdom to your business.
More importantly, we understand the unique pressures facing mission-driven and wellness organizations. We know how to balance purpose with profit, impact with sustainability, and values with growth. If you're building something that matters beyond the bottom line, we speak your language.
Our Philosophy & Approach
Operations isn't micromanagement
It's clarity, accountability, and rhythm. Great operations feel invisible — systems work reliably, teams know their roles, and leaders can focus on strategy instead of firefighting daily crises.
BYF designs and enforces your operating cadence, so teams and vendors perform reliably under one accountable leadership layer. We create the structure that lets your people do their best work.
We Don't Compete With Agencies — We Lead Them
Your marketing agency is great at marketing. Your developer is great at code. Your designer is great at visuals. But who's making sure they're all working toward the same goals, hitting deadlines, and delivering results that actually move your business forward?
That's BYF. We're the conductor of the orchestra, ensuring every instrument plays in harmony. We don't replace your vendors — we make them better by providing clear direction, firm deadlines, and consistent accountability.
Strategic Planning
Define clear goals and measurable outcomes
Team Coordination
Align vendors and internal resources
Execution Management
Track progress and clear blockers daily
Performance Review
Measure results and optimize systems
Core Principles That Guide Our Work
Outcome accountability — We own results, not just activities or hours worked
Radical transparency — You always know what's happening, what's at risk, and why
Sustainable systems — We build for long-term health, not quick wins that create future problems
People-first operations — Structure serves your team; your team doesn't serve structure
Disciplined execution — Consistent progress beats heroic sprints every time
This philosophy has been refined over hundreds of projects and dozens of client relationships. It works because it's rooted in how businesses actually grow — through reliable systems, clear accountability, and leadership that shows up consistently.
Ready to Take Control of Your Operations?
Most businesses know what they need to do — the challenge is actually getting it done with consistency and quality. BYF bridges that gap between strategy and execution, between planning and delivery, between good intentions and real results.
01
Start with a $395 Operational Intake
Get your Foundation Blueprint and understand what's working, what's not, and what to do next. This comprehensive assessment provides immediate clarity on your highest-leverage opportunities.
You'll receive specific recommendations prioritized by impact, effort, and urgency — no generic advice or cookie-cutter solutions. Just clear direction tailored to your unique situation.
02
Choose Your Plan
Select the engagement level that matches your current needs: Foundation Access for assessment only, Integrator Lite for growing businesses, Business Integrator for scaling operations, or Fractional COO for full operational leadership.
Every plan provides genuine COO-level thinking and delivery oversight — the difference is scope, frequency, and the number of Active Priorities we manage simultaneously.
03
Design Your Systems
Build the structure and delivery rhythm for sustainable growth. We implement the frameworks, processes, and accountability systems that let your business scale without chaos.
Within 90 days, you'll have a functioning operating system — not just plans or documentation, but living systems that your team actually uses to drive results consistently.
What Happens Next?
After booking your Operational Intake, you'll receive a detailed questionnaire covering your business model, current challenges, team structure, and growth objectives. This preparation ensures our assessment time is spent on analysis, not information gathering.
Within one week of completing the intake session, you'll receive your Foundation Blueprint — a 5-7 page executive report that becomes your operational roadmap for the next quarter.
If you choose to engage ongoing support, we'll transition immediately into quarterly planning and begin coordinating your first Priority initiatives. No lag time, no ramp-up period — we hit the ground running because the intake already gave us everything we need to start delivering value.
The $395 intake fee applies toward your first month if you upgrade within 14 days, making this a risk-free way to experience BYF's approach and determine fit.
Operations shouldn't be the thing holding back your vision. With the right structure, accountability, and leadership in place, your business can execute with the consistency and quality that drives sustainable growth.
Get in Touch
Ready to transform how your business executes? Start with an Operational Intake to discover exactly what needs to happen next.
Special Offer: Book your Operational Intake today and apply the full $395 toward any monthly plan when you upgrade within 14 days. Risk-free assessment with immediate value.